[About Me]
Aya is a systems-driven product designer and strategist.
Raised between Moscow and Miami, she developed an early sensitivity to contrast- structure and fluidity, logic and instinct. This duality informs how she approaches design: with rigor, empathy, and a deep attention to how people think, move, and decide.
Her practice lives between product strategy, interaction design, and computational exploration- often blurring lines between enterprise tooling and cultural systems.
When she's not designing, she practices yoga and meditation as a way to study consciousness without code.
[things i believe]
invisible design (shipped fast)
Good design shouldn't call attention to itself
Listen, build, ship, then learn from users
Complexity should feel effortless
Communication is design
Clear thinking = clear design
Anticipate objections before you ship. Address them in the design
Mismatched expectations lead to failed products
Craft>ego
Remove yourself; let the work speak
Follow your curiosity to your best work
Only ship things you're genuinely excited about
[Currently reading]
[01]
Simone De Beauvoir
The Mandarins
[Listening to ]
[01]
Baltra
Tears Drop
[02]
Polo & Pan
Coeur Croise
[key items in my bag ]
